Welcome to the evolution empireWe uncover the origins of businesses and transform them into unforgettable brands.
Our Philosophy
We believe in striking a balance between a brand’s history and its vision for growth. With the right strategy and execution, businesses can evolve into brands that inspire growth and transformation—for individuals, local communities, and the world. We also create a space for internal teams and founders to evolve through the process.
Emily Hill
Founder & Chief Brand officerEmily Hill is a creative visionary, brand strategist, and storyteller who believes evolution is inevitable—and that transformation, when done with intention, can shape the future.
After branding global new business campaigns for Hershey, State Farm, and HSBC in New York City, Emily left the corporate world to partner directly with founders at their most pivotal moments: the origin or the evolution. After a year of working while solo traveling around the world—she discovered life was less about where you go, but more about what you give back—which gave way to the vision for The Evolution Empire. What began as a brand studio has evolved into a creative ecosystem where design, storytelling, and transformation converge.
Through her @evolutionwithemily platform, Emily shares her own practice of evolution as a way of living. Her work is rooted in the belief that businesses, brands, and people are all in constant states of becoming. She believes the best brands aren't just built—they're lived. And the best empires aren't built on conquest—they're built on connection.
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Yoga, running, meditation, time in nature, thermal cycle therapy, and ginger + cayenne juice shots.
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"If you believe in yourself, then the world will believe in you too."
– Stand Tall, Molly Lou Melon by Patty Lovell
Cheryl Li
Design LeadCheryl Li is a multidisciplinary designer with a passion for bringing ideas to life across both digital and physical spaces. A graduate of York University/Sheridan College in Toronto with a Bachelor of Design Honours degree, she thrives on translating brand stories into experiences people can see, feel, and touch—whether through thoughtful print, packaging, or immersive visual design.
With an exceptional eye for detail, Cheryl finds joy in creating work that not only looks beautiful but also resonates with meaning. Her journey has taken her through studios and agencies including Launch Pop, HDR Inc., Tribal DDB, Palettera, and Luxe Box, where she refined her craft in designing across mediums and industries. What excites her most is shaping brands in ways that bridge the digital and physical world, leaving a lasting impression that goes beyond the screen.
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Baking sweet treats, hand lettering, interior design, spotting a cute dog from a mile away, and creating intense travel spreadsheets.
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At home, with a homemade matcha latte, with a book in hand or catching up on a slice-of-life show.
Audrey Louise
Brand historian & Content writer Audrey is a storyteller passionate about sharing human experiences to connect and inspire growth. She holds a degree in English with a minor in Digital Production Arts, blending linguistic creativity, editorial skill, and technical knowledge to craft stories across mediums.
At The Evolution Empire, she serves as a Brand Historian & Content Writer, uncovering the stories of businesses on a global and local level and applying a journalistic lens with expert writing and editing skills. She also works as a Conversational AI Content Curator at Mother Tongue, aligning language models with user expectations, and gained international experience at Portobello Legal Media in London, refining her ability to communicate complex stories to diverse audiences.
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Bookworm with big glasses who lives above a cafe.
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Adrianne Lenker — songs and instrumentals
Our Values
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We believe life is most fulfilling when work is in harmony with the people and passions you love, and when your own mind, body, spirit, and soul are in balance.
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We uphold the highest standards of integrity and excellence, fostering relationships built on trust, respect, and shared commitment.
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Kindness is at our core: we listen with empathy, act with compassion, and celebrate each step of the journey as one.
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Since evolution is at our core, we embrace reflection as a vital part of moving forward with clarity and purpose.
Our StoryThe Origin
This brand started in 2019 as a blog called “Believe and Evolve” to feature individuals’ stories of growth and personal evolution. It became a symbol of resilience and hope that change was inevitable and not to something to fear.
The Evolution
The brand has evolved in step with our founder’s own journey through life’s shifts. What began as a blog grew into a side-hustle called bevolve, which quickly gained momentum and became a full-time freelancing business under the name the brand evolutionist.
During this stage, we partnered with startups, local businesses, PR firms, social media agencies, and more. Eventually, the business outgrew that identity. The Evolution Empire emerged as a stable foundation—built for a growing team, future innovation, and sub-brands—while still honoring the same philosophy that inspired its origin.
Present
The Evolution Empire is more embodied and aligned than ever. We’re not just about brand design—we’re a Brand Design & Storytelling Studio that bridges the gap between founders, their brands, and their audiences. Built on shared visions and trusted partnerships, our team uncovers the origins of businesses—local and global—and transforms them into unforgettable brands.
Naming & LOgoBehind
the Brand
This hand-drawn logo symbolizes the deep connection between The Evolution Empire's brand and the natural world, embodying the philosophy of the fibonacci spiral. The design seamlessly blends visual elements of a furled fern frond, an ammonite fossil, and the letter "e" - representing both our founder and the concept of evolution itself.
The logo acknowledges a fundamental truth: everything begins at an origin point. An unfurling fern frond mirrors an unraveling idea - both emerge from the same creative principle. From this point of origin flows evolution: the outward journey of growth and transformation that defines all life.
Ready for your own evolution?
We’ve created a customized, quantifiable way to identify whether or not your brand could benefit from an evolution.