Floreat DomusTimeless interior design where history meets modern living.
KeywordsTimeless, Elegant, Sophisticated, Historical, Cultural, Refined, Flourishing, Heritage, Contemporary, Balanced, Elevated, Classic
PackageBrand Evolution –The Essentials
ServicesStrategic Brand Consulting & Naming
Visual Identity Design
Custom Typography & Monogram Design
Brand Guidelines Development
Print Collateral Design
Brand Implementation Strategy
About The BrandFloreat Domus is a distinguished interior design and architecture firm founded by Cheryl Skoog Tague, specializing in creating spaces that honor historical context while embracing contemporary living. The firm's philosophy centers on the belief that the best designs emerge from understanding a space's cultural heritage and architectural bones, then layering modern functionality and aesthetic sensibilities to create environments where life truly flourishes. With a portfolio spanning residential estates, historic renovations, and contemporary builds, Floreat Domus has established itself as a leader in thoughtful, contextual design that respects the past while serving the present.
Brand GoalsFloreat Domus sought to establish a more sophisticated and timeless brand identity that would resonate with discerning clients seeking elevated design services. The rebrand aimed to attract high-end residential clients and commercial projects while positioning the firm as experts in historically-informed contemporary design, moving away from a personality-driven brand to one that emphasizes the firm's design philosophy and expertise.
The SolutionWe developed a comprehensive rebranding strategy that transformed Core Home Cheryl Skoog Tague into Floreat Domus, selecting a Latin name meaning "let the house flourish" that perfectly encapsulated the firm's design philosophy. The visual identity centers on a custom hand-drawn calligraphy monogram paired with a refined serif typeface, symbolizing the balance between architectural structure and interior flow. Our sophisticated color palette of warm stone grays, aged brass, and deep charcoal evokes timeless elegance while the cohesive brand system was applied across all touchpoints to position Floreat Domus as a premier firm where history and modernity converge.
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