The alma CircleA women’s community for wellbeing & belonging in big cities.
KeywordsBelonging, Community, Connection, Movement, Nourishment, Discovery, Wellbeing, Authenticity, Inclusivity, Friendship, Curiosity, Intentionality, Soul-Led, Lifestyle, Experiences
PackageBrand Evolution – The Signature
ServicesBusiness Model & Competitor Analysis
Brand Strategy & Identity Development
Visual Identity Design & Logo Creation
Brand Messaging
Print Collateral Design
Brand Guidelines Development
Social Media Templates & Content Strategy
About The BrandThe Alma Circle is a women-centered community focused on creating meaningful connection and belonging in big cities. Founded from a desire to build genuine community, it has evolved beyond walking into a broader ecosystem of wellness experiences, friendships, and discovery. Rooted in the Spanish word alma, meaning soul, the brand brings women together through movement, nourishment, connection, discovery and intentional experiences that foster a sense of belonging.
Brand GoalsThe Alma Circle sought to evolve beyond its identity as Boston Girls Who Walk, establishing a distinct brand that reflected its expanding community, founder story, and vision for the future. The rebrand aimed to clarify its purpose, create a recognizable identity, and build a strategic foundation for growth across experiences, partnerships, and cities.
The SolutionWe developed a comprehensive brand evolution that positions The Alma Circle as a soul-led community for wellbeing, belonging, and authentic connection. Grounded in its four pillars, we refined the brand strategy, messaging, and visual identity to reflect its expanding vision. Through cohesive brand touchpoints, we created a welcoming and intentional ecosystem that supports meaningful relationships while giving the community room to evolve.
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